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Is Native Advertising the Same as Content Marketing?

Is Native Advertising the Same as Content Marketing?

Marketing Strategy

Native advertising is a topic we're hearing more about in marketing circles, and it appears to be making its way into the mainstream. Native advertising often is compared to content marketing—another blossoming marketing strategy. Read More

When to Use Infographics

When to Use Infographics

Marketing Strategy

Content marketing can take many forms: magazines, newsletters, websites, books, blogs, etc. But at the moment, infographics—the visual display of facts and statistics—are the big thing... Read More

Are TV Streaming Services the New Content Marketing?

Are TV Streaming Services the New Content Marketing?

Content Marketing

Content marketers have a good excuse for binge-watching episodes of House of Cards and Orange is the New Black — it's industry research... Read More

Food For Thought: Snackable Content

Food For Thought: Snackable Content

Editorial Content

Consumers' hectic lives have created a need for short-form content that can be consumed quickly and easily. Lexicon weighs in on why this should be a part of your content marketing strategy and offers tips for creating “snackable” content. Read More

3 Things a Professional Photographer Will Know — That You Won't

3 Things a Professional Photographer Will Know — That You Won't

Photography

When it comes to taking photographs for your brand, it's best not to leave the job to an amateur. Professional photographers — who have a trained eye and years of experience — will provide top-quality work that's often worth far more than their fee. Read More

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