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Our Top 5 Content Marketing Resources

Our Top 5 Content Marketing Resources

Content Marketing

If you want to learn more about content marketing, you've come to the right place. Lexicon has rounded up the best... Read More

Are You Following These 10 Content Marketing Commandments?

Are You Following These 10 Content Marketing Commandments?

Content Marketing

Effective content marketing materials often have similar underlying principles. Sticking to these fundamental building blocks can help ensure your custom content has strong footings for success. Read More

5 Content Marketing Contradictions

5 Content Marketing Contradictions

Content Marketing

Content marketing has proven itself to be a successful marketing tactic, but some marketers are still reluctant to try it. Lexicon understands that hesitation. We believe in the power of content marketing, but when we put ourselves in the position of someone who's unfamiliar with the concept, even we can see contradictions. Read More

Should You Be Using Paid Advertising on Facebook?

Should You Be Using Paid Advertising on Facebook?

Marketing Strategy

Should you pay to play? Paid advertising allows you to show your Facebook ads to more people in more places, but it comes at a cost. Read More

How Different Age Groups Prefer Content

How Different Age Groups Prefer Content

Marketing Strategy

Have you ever wondered where your audience lies and what kind of content different age groups prefer? Read More

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