Make Lexicon's blog part of your weekly routine. You'll learn the latest marketing trends and find approachable techniques you can implement today.
Emails are a great way to distribute custom content. The challenge is getting readers to open the message. Even if you've taken time to create useful, engaging content, your efforts go ignored if your audience sends the email straight to trash. Read More
Calls to action (CTA) are small but essential elements of content marketing that encourage audience members to engage with content and take action. They can entice your audience to read another blog post, open an email message, register for an event, or download a white paper. Read More
In a previous post we explained why organizations need professional websites. Today, Lexicon‘s designers offer advice for developing a polished, user-friendly site. Read More
Native advertising is a topic we're hearing more about in marketing circles, and it appears to be making its way into the mainstream. Native advertising often is compared to content marketing—another blossoming marketing strategy. Read More
Content marketing can take many forms: magazines, newsletters, websites, books, blogs, etc. But at the moment, infographics—the visual display of facts and statistics—are the big thing... Read More
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