blog

Blog

11 Tips for Writing More Effective Email Subject Lines

11 Tips for Writing More Effective Email Subject Lines

Editorial Content

Emails are a great way to distribute custom content. The challenge is getting readers to open the message. Even if you've taken time to create useful, engaging content, your efforts go ignored if your audience sends the email straight to trash. Read More

Read This Post to Capture More Business Leads (Writing Effective Calls to Action)

Read This Post to Capture More Business Leads (Writing Effective Calls to Action)

Editorial Content

Calls to action (CTA) are small but essential elements of content marketing that encourage audience members to engage with content and take action. They can entice your audience to read another blog post, open an email message, register for an event, or download a white paper. Read More

Tips for Designing a Professional Website

Tips for Designing a Professional Website

Web Design

In a previous post we explained why organizations need professional websites. Today, Lexicon‘s designers offer advice for developing a polished, user-friendly site. Read More

Is Native Advertising the Same as Content Marketing?

Is Native Advertising the Same as Content Marketing?

Marketing Strategy

Native advertising is a topic we're hearing more about in marketing circles, and it appears to be making its way into the mainstream. Native advertising often is compared to content marketing—another blossoming marketing strategy. Read More

When to Use Infographics

When to Use Infographics

Marketing Strategy

Content marketing can take many forms: magazines, newsletters, websites, books, blogs, etc. But at the moment, infographics—the visual display of facts and statistics—are the big thing... Read More

© 2019 Lexicon. All Rights Reserved.
@Section my_script_variables { }