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Responding to Negative Comments Online

Responding to Negative Comments Online

Digital Content/Media

A lack of content control, not an unfamiliarity with the medium, can make many organizations weary about creating online content. When an unsatisfied customer or client wants to spread a negative review, they can do it in front of Facebook fans, Twitter followers, or website viewers. Read More

4 Signs It's Time to Nix a Social Media Platform

4 Signs It's Time to Nix a Social Media Platform

Marketing Strategy

You don't need to be everywhere. We have tips (from experience) on when to consider pulling a platform from your lineup. Read More

5 Reasons to Reveal Your Marketing Budget with Your Agency

5 Reasons to Reveal Your Marketing Budget with Your Agency

Marketing Strategy

An upfront discussion typically leads to better project outcomes. Read More

Building Relationships With the Right Influencers

Building Relationships With the Right Influencers

Marketing Strategy

Last month we introduced you to influencer marketing. Today we're taking the conversation a step further by discussing how to choose influencers that align with your brand ... Read More

Do You Need a Content Marketer or a Content Strategist?

Do You Need a Content Marketer or a Content Strategist?

Marketing Strategy

Lexicon has come across several conversations discussing the difference between content marketing and content strategy—two important things that often are confused. Read More

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