It seems as though there are acronyms for everything these days, from texting to company jargon. But what do they all mean?
Acronyms can get confusing and be hard to keep track of. There may be some that you’ve never heard of or ones that you will never use, but they’ve become a part of a universal language among marketers, and they’re important to recognize.
While there are many acronyms out there, these are the 10 most important ones you should know:
1. B2B: Business-to-Business
When one specific company sells to another company. Take a look at these 9 companies that do B2B content marketing extremely well.
2. B2C: Business-to-Consumer
When a business sells to the consumer. An example of B2C that you might recognize is how Starbucks markets to its consumers. The company does a good job of promoting its business on social media through promotions and images.
3. CMS: Content Management System
The most familiar CMS is WordPress, but it’s not the only CMS out there. CMS is a tool that people use to design, manage, and publish a website. These tools can be free, paid, big, small, and any iteration in between.
4. CTA: Call-to-Action
Whether you’re reading a blog or looking at an email, chances are you will see a CTA. CTAs are bits of content that encourage readers to take some sort of action. This can be anything from “Click here!” to “Read more.”
5. CTR: Click-through Rate
The CTR is the number of clicks advertisers receive on their ads versus the number of impressions (the number of times an ad has been viewed). Marketers use CTR to measure the effectiveness of paid searches.
6. PPC: Pay-per-Click
Advertisements are all over the Internet, but did you know that advertisers pay a fee each time one of their ads is clicked? This is PPC, and it can help get advertisers’ placement to the very top of a Google search page.
7. ROI: Return on Investment
This is how companies measure if what they produced was worth the investment. The ROI can reveal how much net profit your company realized as attributed to your marketing campaign.
8. SEO: Search Engine Optimization
As a marketer, you want your web page to be one of the first options displayed in search results. SEO is activity that attempts to improve your search engine rankings. Content that people find useful will rank near the top because its content is being shared more often through blogs and social media.
9. SERP: Search Engine Results Page
When you search something on Google using specific terms or keywords, you will be served a web page as a result. This web page is known as the SERP.
10. UX: User Experience
As a marketer, you want your users to have the best experience possible in order to gain conversions. The UX looks at the customer journey from the beginning to the point of sale.
What are some marketing acronyms that you see used a lot?
Lauren Manecke, Branded Content & Social Media Strategist
As the team’s social media strategist, Lauren manages, creates, and publishes content for a variety of clients in order to achieve their marketing goals. When Lauren isn’t scrolling through social media, you can find her at home binge watching documentaries on Netflix.