Ready or not, 2018 is here! Each new year brings new things, and for content marketing, that means new trends. Here are three trends to integrate into your content strategy this year:1. The Internet of Things will help you stay connected.
We’ve moved away from getting our content only from print, and now we’re moving away from getting it only from our screens. With the Internet of Things (IoT) in full swing, we are able to be connected in ways that are hands—and eyes—free. We first saw the IoT become popular with Apple’s Siri and now we can interact with Amazon’s Alexa or Google Home. Through the use of these digital personal assistant devices, we are able to access content when we need it most without having to do a lot of work to access it. 2. Influencer marketing will be key.
Most people won’t purchase a product without first consulting with someone they know or trust. Knowing this, brands have turned to influencers to help promote their content on social platforms, and we have even seen them create user-generated content for their blogs. When brands work with influencers, they are able to create more in-depth personal stories that their consumers can relate to.3. Live streaming on social.
We’ve seen live streaming slowly grow from Periscope, to Facebook Live, to Instagram Live. It’s becoming increasingly popular amongst social platforms, making it easy for people to have real-time access on the go at high-quality levels. Through live streaming, customers can ask questions instantly and have the opportunity for their question to be answered on the spot. Not only that, but live videos help you and your brand appear more authentic to the audience.
Are you ready to integrate content marketing into your strategy? Contact us today to get started!
Lauren Manecke, Branded Content & Social Media Strategist
As the team’s social media strategist, Lauren manages, creates, and publishes content for a variety of clients in order to achieve their marketing goals. When Lauren isn’t scrolling through social media, you can find her at home binge watching documentaries on Netflix.