Content marketing is catching on.
Research from the Content Marketing Institute and MarketingProfs reports that 86 percent of B2C marketers and 91 percent of B2B marketers use content marketing. According to a 2012 spending study from the Custom Content Council and ContentWise, 79 percent of marketers are shifting their spending to branded content either moderately or aggressively.
How are those dollars being spent? The same study reports that around 56 percent of those organizations are using that money to outsource content marketing projects to outside agencies. In fact, in 2012, companies that outsourced content marketing spent an average of $987,417 outsourcing content marketing.
That may seem like a large sum of money, but those dollars pay for more than a piece of custom content. Outsourcing content marketing also buys:
Your business won’t take a back seat while you and your employees spend time developing custom content. An outside agency can do the work for you.
You’re in your business because you know it best. Hiring an outside content marketing firm will help you create a quality product that delivers real results.
An outside perspective:
Adding a fresh eye to your marketing endeavors can help you realize new possibilities for promoting your products and services. It also can help you understand ways your current marketing falls short.
Let’s take an informal poll: Are you outsourcing your content marketing, or are you developing it in-house?
Lexicon is an award-winning firm in Des Moines, Iowa, that specializes in content marketing.