Lauren Manecke, Branded Content & Social Media Strategist
Creating a relationship with your marketing agency doesn’t happen with the snap of your fingers. Like any relationship, it takes time. You may hit some bumps in the road, but if you follow these four tips, your relationship should be smooth sailing.
1. Set realistic goals
Having an idea of what you want before you discuss your needs to a marketing agency is important. Make sure your goals are realistic for both your company and the agency. Be clear about your budget and your expectations. Stating these things in the beginning will make the process a lot easier.
Some of the greatest work is done in pairs. As the client, you know the most about your brand, so don’t be afraid to pitch ideas. In fact, pitch them up front as you describe your project needs. Agencies want to create a product that aligns with your vision and resonates with your customers, so the more details and ideas you give, the better.
Just like with everything else, communication is key to having a successful relationship with your marketing agency. Don’t wait until the last minute to speak up. This will create stress for the agency and could push back your end date. Agencies want to hear from you just like you want to hear from them on the progress of the project.
4. Evaluate often
Agencies want to provide you with their best work. As a client, it’s important to be open and honest about your thoughts. For a smooth relationship, hold regular reviews as a team. This way, the agency knows how they are doing from your perspective and can work with you one-on-one to find improvements as necessary.
Successful agency-client relationships may take time, but communicating and understanding each other’s goals throughout the process will help to create results you are happy with.