As you’re writing content, it’s important to think about SEO, too. I know, another step to your process, but trust me — it will be worth it! The Internet is getting smarter (and so are you), which means that the way you build rank has significantly changed.
Gone are the days when you could use any keywords in the meta tags for rank just to be discovered. Now, the content that is on the Internet is there to help you find information, not gain a higher ranking. Using content marketing, your search results could land higher amongst your competitors.
Here are 3 ways SEO and content marketing work together:
1. Original content
This one should be a given. The better your content, the more it will get recognized, clicked, and read—setting you apart from competitors. Creating original content gives you the opportunity to be imaginative with your work, which will give the search engines content to list that won’t be found on other sites.
2. Keyword research
This is very important to SEO, but it’s also essential for content marketing. When the two work together, more results will be produced, leading searchers to your content. It’s not that simple, though. It starts with the quality of content you produce. If you have strong, engaging content with relevant keywords in the post, then your post should show up in the search results. Keep in mind the technical terms you are using when writing and what your searchers are looking for.
3. Strong headlines
Headlines are crucial to both your content marketing and SEO efforts. When you scroll through your Google results, you will be drawn to the headline that has keywords and phrases that you used in your search. When crafting a headline, write something that is descriptive, concise, and delivers a promise. A well-written headline will lead to people finding your articles, which in turn will lead to clicks.
In order to succeed in today’s marketing world, you need to integrate content marketing into your SEO strategy. When content marketing and SEO work together, better outcomes will be produced for your brand. And whether or not you know it, you’re most likely doing some form of content marketing when working with SEO—and vice versa.
For more information about SEO, download our SEO Basics for Small Businesses guide to get you started, or contact us at Lexicon to help your business grow.
Lauren Manecke, Branded Content & Social Media Strategist
As the team’s social media strategist, Lauren manages, creates, and publishes content for a variety of clients in order to achieve their marketing goals. When Lauren isn’t scrolling through social media, you can find her at home binge watching documentaries on Netflix.