Just posting content alone is not enough!
Yes, it’s called content marketing because you need to create content to keep your brand alive. No, it shouldn’t be the only thing you rely on. If you want to earn your audience’s attention, you need to do more.
So, what exactly does “more” entail?
There is a lot that falls into the “more” category, but here are our top suggestions:
Use social media
Social media is a free way to get your content seen! Facebook is one of the best traffic sources for content marketers. Social media is also a great way to engage with your audience. Through social media, you’ll understand what your audience likes—and doesn’t like—and you can tailor your content to their needs. And remember, always change your writing to apply to the platform you are on. You’ll connect with the audience better that way.
You should never post content just to post it. If you want your audience to come back for more, you need to make your content useful. That means answering a question or solving a problem that your audience may have. Just recognizing that a problem exists doesn’t cut it anymore. You can be useful by creating free downloadable content or having a Q&A session on one of your social media platforms.
Create personal experiences
The more you can connect with the audience, the better. Coca-Cola is a great example of creating personal experiences. Their Share-a-Coke campaign is about as personal as it gets. This campaign helped to make each person that picked up a Coke feel special. Something as simple as putting names on a can made their product go from a drink to something that every person could identify with. The marketing was taken from their hands to the hands of the consumers as photos of themselves and their Coke cans were posted on social.
Are you looking for help with your content marketing? Contact us today at Lexicon Content Marketing to get started!