By Tom Scearce, Social Media and Content Specialist
A high SEO ranking is the holy grail of an internet presence. As marketers, we have many tools in our toolbox to help us get a higher ranking—but if they’re used incorrectly, they can actually work against you.
Here are some basic SEO mistakes you might be making and how to fix them.
Slow page speed
Google ranks websites based on speed and response time. A page that seems to take forever to load will be ranked lower than one that loads quickly. And the damage doesn’t stop there: Slow-loading pages also affect your site’s productivity, so it’s important to fix this immediately. A good web host can resolve this issue, or, try using Google PageSpeed Insights
to analyze both mobile and desktop versions of your website.
Not optimized for mobile
With large percent of Internet users owning a smartphone
, you must make sure your site is mobile-compatible. Websites that are not configured for mobile devices could be turning away potential consumers—and fewer visits to your site can lower your ranking. Free tools, such as Testmysite
, let you check your site’s mobile responsiveness.
Think of a sitemap as the table of contents for your website. It helps your customers navigate your website and access information. It also makes it easier for Google to “crawl” your pages and index content—which can help build your ranking. If you do not have a sitemap, you can build your own: Here is a step-by-step guide on how to construct a sitemap
No social media presence
In this day and age, having zero social media presence for your brand is an excellent way to kill your website. Social media increases the visibility of your business. Online search engines take note of social media presence, rewarding it with higher rankings than companies with no presence. If you aren’t on social media, correct this common SEO mistake by learning which platforms are best for your audience
Inconsistent content publishing
If you post content frequently and consistently, you’ll content drive more traffic to your site and help build traction within search engines. Publishing content infrequently can adversely affect your site’s credibility and ranking. To avoid hurting your brand, produce a content schedule and playbook, stick to it, and publish on a regular basis.
Have you made any of these common SEO mistakes? What other errors do you commonly see harming website rankings?