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Blogging: What to Do (And Not Do)

Blogging: What to Do (And Not Do)

Editorial Content

Guest blogging and date stamps have been hot topics in the blogging world lately. Here's our take on the issues, as well as additional dos and don'ts to follow when writing a company blog. Read More

6 Tips For Conducting Great Interviews

6 Tips For Conducting Great Interviews

Editorial Content

Expert sources can add value to your content. Use these helpful tips from Lexicon for getting sources to lend relevant information that will take your content to the next level. Read More

11 Tips for Writing More Effective Email Subject Lines

11 Tips for Writing More Effective Email Subject Lines

Editorial Content

Emails are a great way to distribute custom content. The challenge is getting readers to open the message. Even if you've taken time to create useful, engaging content, your efforts go ignored if your audience sends the email straight to trash. Read More

Read This Post to Capture More Business Leads (Writing Effective Calls to Action)

Read This Post to Capture More Business Leads (Writing Effective Calls to Action)

Editorial Content

Calls to action (CTA) are small but essential elements of content marketing that encourage audience members to engage with content and take action. They can entice your audience to read another blog post, open an email message, register for an event, or download a white paper. Read More

Food For Thought: Snackable Content

Food For Thought: Snackable Content

Editorial Content

Consumers' hectic lives have created a need for short-form content that can be consumed quickly and easily. Lexicon weighs in on why this should be a part of your content marketing strategy and offers tips for creating “snackable” content. Read More

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