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Research from the Content Marketing Institute and MarketingProfs shows that the most successful B2B and B2C content marketers typically have something in common: They're organized. Read More
Writing the headline is the most important part of writing an article. A great headline doesn't guarantee a great article, but a well-written article that's attached to an average headline has a lower chance of getting read. Read More
Providing customer testimonials is a tried-and-true method to prove the worth of your organization. A simple quote from a loyal customer or client can boost your credibility substantially, ultimately attracting potential clients. Read More
Research from the Content Marketing Institute and MarketingProfs proves it: One major problem content marketers face is coming up with content. Are you having similar issues? Stop worrying. You'd be surprised how much there is to discuss when you think there's nothing to say. Read More
Guest blogging and date stamps have been hot topics in the blogging world lately. Here's our take on the issues, as well as additional dos and don'ts to follow when writing a company blog. Read More
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