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Consumers' hectic lives have created a need for short-form content that can be consumed quickly and easily. Lexicon weighs in on why this should be a part of your content marketing strategy and offers tips for creating “snackable” content. Read More
The essence of content marketing is creating content that meets readers' wants and needs. Knowing your audience is key to fulfilling that goal, but pinpointing their pain points can be tricky. Read More
The foundation of high quality content is solid research. For some content that may require interviewing a source while other pieces might rely on Internet research. Read More
Conquer writer's block with these 4 tips. Read More
Become a more confident storyteller to enhance your brand. Read More
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