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Food For Thought: Snackable Content

Food For Thought: Snackable Content

Editorial Content

Consumers' hectic lives have created a need for short-form content that can be consumed quickly and easily. Lexicon weighs in on why this should be a part of your content marketing strategy and offers tips for creating “snackable” content. Read More

5 Simple Strategies For Creating Content Readers Want

5 Simple Strategies For Creating Content Readers Want

Editorial Content

The essence of content marketing is creating content that meets readers' wants and needs. Knowing your audience is key to fulfilling that goal, but pinpointing their pain points can be tricky. Read More

5 Tips for Conducting Online Research

5 Tips for Conducting Online Research

Editorial Content

The foundation of high quality content is solid research. For some content that may require interviewing a source while other pieces might rely on Internet research. Read More

Break the Writer's Block

Break the Writer's Block

Editorial Content

Conquer writer's block with these 4 tips. Read More

Enhance Your Storytelling With These Tips

Enhance Your Storytelling With These Tips

Editorial Content

Become a more confident storyteller to enhance your brand. Read More

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