Food For Thought: Snackable Content

Editorial Content

Consumers’ hectic lives have created a need for short-form content that can be consumed quickly and easily. Lexicon weighs in on why this should be a part of your content marketing strategy and offers tips for creating “snackable” content.

Why You Need It

We live in a world where people are constantly connected, making downtime harder to come by. When consumers are searching for content on the go they often don’t have the time or patience to sift through an article or long video to find the information they need.

By providing consumers with snackable content, you are delivering valuable information that is easy to absorb in a few minutes—or even seconds. And in the long-term, you are establishing your organization as a knowledgeable go-to source that consumers will remember when they search for longer content later on.

How to Create It

Snackable content comes in many shapes and forms, including social media. Look into platforms such as Pinterest, Twitter, and Vine, in which you can give users quick information, but also direct consumers to longer-form content if desired.

Repurposing old content can be a great springboard for creating short, snackable content, too. Try taking a powerful quote from a speech and creating a poster around it, or turn a how-to article into a whiteboard animation video. The possibilities are vast. Just follow two cardinal rules: Keep the content interesting, and make it easily and quickly digestible. Here are a few additional tips to help make your content more effective:

  • Narrow your topic.
  • Keep headlines short and distinct.
  • Tell your readers what they’re going to get right away.
  • Include an interesting visual.
  • Make content visual by breaking it up with subheads or bullet points — this helps create scannable content for busy readers.
  • Create content that is going to satisfy consumers’ daily needs.
  • Make it sharable to increase your reach.

Lexicon is an award-winning firm in Des Moines, Iowa, that specializes in content marketing.
  1. audience
  2. content marketing
  3. editorial content
  4. marketing strategy

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