Trade shows, expos, and conferences present opportunities for content marketing. However, research shows that marketers have about six seconds to grab people’s attention at these events. Increase the number of visitors at your booth by creating eye-catching display graphics.
Keep it Simple
Less is more. You have limited time to get your message across, so use it wisely. Pick one aspect about your company or product and focus on it. You should be able to get your message across in just a few short words.
Strive for Quality
The quality of your display reflects directly on your company’s image. Be sure to use high-resolution photos, and fonts or graphics that accurately represent your company. Consider hiring a graphic designer — professional treatment breeds a professional image.
Make it Stand Out
You have very little time to pull your audience in. An effective display will pop out at passersby and demand attention. Accomplish this by using bold fonts and bright, eye-catching colors.
Test Your Designs
Before finalizing your displays, try them out on others. Show your display to someone outside the project. Does he understand the message? Then have someone view the design from several feet away. Can she read the copy clearly from across the room?
Place it Strategically
Great displays go beyond great design — you also need to know where to place them. Think about the layout of your booth. Where will people most likely be standing? What is the logical flow of traffic? Answering these questions will help you select a spot where your display graphics will be easily seen.
Lexicon is an award-winning firm in Des Moines, Iowa, that specializes in content marketing.