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5 Reasons to Reveal Your Marketing Budget with Your Agency

5 Reasons to Reveal Your Marketing Budget with Your Agency

Marketing Strategy

An upfront discussion typically leads to better project outcomes. Read More

Building Relationships With the Right Influencers

Building Relationships With the Right Influencers

Marketing Strategy

Last month we introduced you to influencer marketing. Today we're taking the conversation a step further by discussing how to choose influencers that align with your brand ... Read More

Do You Need a Content Marketer or a Content Strategist?

Do You Need a Content Marketer or a Content Strategist?

Marketing Strategy

Lexicon has come across several conversations discussing the difference between content marketing and content strategy—two important things that often are confused. Read More

3 Reasons Your Organization Still Needs Traditional Marketing

3 Reasons Your Organization Still Needs Traditional Marketing

Marketing Strategy

Despite the growing popularity of custom content, traditional marketing still has a lot to offer an organization, especially when it's used in conjunction with a strong content marketing strategy. Here are three reasons your organization should keep using traditional marketing techniques. Read More

6 Tips for Perfecting Your Mission Statement

6 Tips for Perfecting Your Mission Statement

Marketing Strategy

Mission statements are a crucial part of every organization's marketing strategy. Why? Ideally, your mission statement guides every piece of content you create and tells your prospective clients what they can expect from you. Read More

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