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False. Content marketing may be a low-cost way of generating leads, but it always has a price. This is something business leaders know, but sometimes fail to consider when presented with the cost of outsourcing custom content. Read More
Native advertising is a topic we're hearing more about in marketing circles, and it appears to be making its way into the mainstream. Native advertising often is compared to content marketing—another blossoming marketing strategy. Read More
Content marketing can take many forms: magazines, newsletters, websites, books, blogs, etc. But at the moment, infographics—the visual display of facts and statistics—are the big thing... Read More
Attending an industry conference presents great opportunities to further educate yourself about your field and network with peers in your industry. Whether your company has asked you to attend a conference or you've chosen to participate for your own benefit, it's crucial that you make the most of it. Read More
Whether you're printing display graphics or business cards, it's important to get the job done right. Lexicon recommends working with a professional printer... Read More
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