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Native advertising is a topic we're hearing more about in marketing circles, and it appears to be making its way into the mainstream. Native advertising often is compared to content marketing—another blossoming marketing strategy. Read More
Content marketing can take many forms: magazines, newsletters, websites, books, blogs, etc. But at the moment, infographics—the visual display of facts and statistics—are the big thing... Read More
Attending an industry conference presents great opportunities to further educate yourself about your field and network with peers in your industry. Whether your company has asked you to attend a conference or you've chosen to participate for your own benefit, it's crucial that you make the most of it. Read More
Whether you're printing display graphics or business cards, it's important to get the job done right. Lexicon recommends working with a professional printer... Read More
Should you pay to play? Paid advertising allows you to show your Facebook ads to more people in more places, but it comes at a cost. Read More
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