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5 Strategies for Maximizing Your Time at Industry Conferences

5 Strategies for Maximizing Your Time at Industry Conferences

Marketing Strategy

Attending an industry conference presents great opportunities to further educate yourself about your field and network with peers in your industry. Whether your company has asked you to attend a conference or you've chosen to participate for your own benefit, it's crucial that you make the most of it. Read More

Tips for Choosing a Commercial Printer

Tips for Choosing a Commercial Printer

Marketing Strategy

Whether you're printing display graphics or business cards, it's important to get the job done right. Lexicon recommends working with a professional printer... Read More

Should You Be Using Paid Advertising on Facebook?

Should You Be Using Paid Advertising on Facebook?

Marketing Strategy

Should you pay to play? Paid advertising allows you to show your Facebook ads to more people in more places, but it comes at a cost. Read More

How Different Age Groups Prefer Content

How Different Age Groups Prefer Content

Marketing Strategy

Have you ever wondered where your audience lies and what kind of content different age groups prefer? Read More

Determining Content Frequency

Determining Content Frequency

Marketing Strategy

Optimizing the frequency of your custom content is essential to effective content marketing. Release your content too often, and you risk oversaturation. If you don't share your content enough, you risk not staying top-of-mind... Read More

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