Despite the lasting power of content marketing, a traditional marketing strategy still has a lot to offer an organization, especially when it’s used in conjunction with strong content. Here are three reasons your organization should keep using traditional marketing techniques:
1. A comprehensive marketing strategy will reach a larger audience.
In addition to promoting your brand with custom content, you can use traditional marketing tactics to promote products and services that are targeted toward specific demographics. Doing so can have a much quicker impact on your audience than content marketing alone, which is based on organic discovery.
2. Nothing can replace the human impact.
Your customers will be much more responsive to your brand if they can put a face behind the name. It’s important to continue using conferences, trade shows, and other face-to-face events to foster good relationships with your customers. These traditional marketing opportunities, coupled with strong content marketing tactics, will help you build lasting relationships with prospects and clients.
3. It’s still important to promote your goods and services.
When you look at the bottom line, your goal is to sell your product or service. Content marketing is a great way to offer your customers content that will improve their lives and your relationship with them, but traditional marketing allows you to focus on promoting your offerings. That self-promotion aids in brand exposure and recognition, making it a necessary counterpart to content marketing.
Lexicon is an award-winning firm in Des Moines, Iowa, that specializes in content marketing.