Lauren Manecke, Branded Content & Social Media Strategist
Grabbing your reader’s attention begins with your email’s subject line, but figuring out exactly what to do next to create an impactful email may be difficult.
Here are 5 tips to make your email marketing campaign stand out and not be “just another email”:
1. Keep your emails short
People aren’t looking to read novels when they open an email. They want something that is going to get straight to the point but still provide them with information. The longer the email, the more likely they aren’t going to read it. Make it easy for readers by providing bullet points or breaking the content up into paragraphs.
2. Include a Call-to-Action
Recipients don’t actually always read your content. A lot of them will just scan the copy, which is why it’s important to have a clear CTA button. A CTA button increases the chances of generating leads among interested readers and encourages them to take action. Place this button in a visible and convenient spot. We suggest placing a large CTA button at the bottom of the email. To grab your reader’s attention early on, you can also place it on the sides of the email.
3. Have mobile-friendly emails
It won’t do your email campaign any good if it’s only viewable on a desktop. Make sure your email can be opened on both mobile and desktop platforms. Try using big images, bold headlines, and a vertical scroll to enhance your mobile email.
4. Send your emails from a real person
Recipients are more likely to open a marketing campaign sent from a real person than a generic email address. With the amount of spam emails people receive, it’s harder for them to trust unfamiliar senders.
5. Create attention-grabbing subject lines
This is where you need to grab the recipient’s attention—and fast! Keep in mind that people are getting numerous emails a day and you are competing with those messages. Don’t be pushy with your emails, but try to create a sense of urgency in the subject line.
Before you send out your next email marketing campaign, create a test email and make sure you have hit these five pointers. Email marketing isn’t always easy, but by paying attention to your audience’s needs, you will have a better understanding of what content to include that will drive traffic to your site.