Whether you’re connecting with professionals, looking for a job, or reading content, you’ve probably spent some time on the professional networking website, LinkedIn. While this site is great for promoting your personal brand and making connections, is it useful?
The simple answer: Yes…if you use it correctly.
94% of B2B marketers use LinkedIn to distribute content. That’s a lot of content circulating the site, which means a lot of competition for your article to stand out. Here’s how to get your content noticed:
1. Use catchy headlines
Your headline is the make it or break it deal. It’s one of the first things people are going to notice about your content. In fact, five times as many people will read the headline as will read the body copy. With that being said, it’s crucial to include keywords into your headline that will drive shares and clicks. And remember, attention spans are short—so your headline should be, too!
2. Include visuals
As content marketers, we can’t stress this enough. But you may be thinking, “Why? It’s LinkedIn. Don’t we want to keep it professional by minimizing visuals?” Yes, you want to keep it professional. No, you don’t want to minimize visuals. Visuals start with your article’s thumbnail image. Make it stand out by including large text, vivid colors, and an image that accurately portrays what your article is about.
The same thing goes for the actual article itself. If you were to read a case study, it would be easier for your reader to have the numbers stand out instantly rather than make them figure out what the point to the content is. Visuals will catch the reader’s eye.
3. Stay simple
Don’t feel like you need to change your writing style or tone of voice when posting on LinkedIn. Keep your voice consistent across all platforms, but more importantly, keep your content easy to read. The goal of your content should be to educate, and potentially convert, your readers. The easier it is to read, the greater the chance that more people will understand and share it.
4. Ask questions
When you ask questions in your post or article, you humanize your brand and appear more approachable. Questions show you’re interested in what others have to say and are looking for engagement. If someone does comment on your post, make sure you respond. This will encourage others to weigh in, all while showing that their opinions matters to your brand.
LinkedIn is different from other social platforms as it provides your brand the opportunity to get your content in front of a professional audience. Want more content marketing tips? Follow us on LinkedIn!
Lauren Manecke, Branded Content & Social Media Strategist
As the team’s social media strategist, Lauren manages, creates, and publishes content for a variety of clients in order to achieve their marketing goals. When Lauren isn’t scrolling through social media, you can find her at home binge watching documentaries on Netflix.