Our Favorite April Fools' Day Hoaxes

Marketing Strategy

Is it a prank or is it real? Last week we slowly saw brands roll out their annual April Fools’ Day pranks. Some were new to the game, some were outrageously clever, and some were just…odd.

From the weirdest to the best and everything in between, here are some of our favorite hoaxes of 2018:

1. Warby's

Who would have thought that glasses and a fast food chain would mesh so well? Warby’s, a mix between Warby Parker and Arby’s, have teamed up to meat in the middle. For a limited time only, you can purchase Warby’s merchandise and an onion ring monocle. I mean, who doesn’t want that?

2. SpielBurgers

SpielBurgers, a burger named after Steven Spielberg. It sounds like a great idea, right? Well, apparently Spielberg didn’t think so. The burger created in honor of Spielberg’s Ready Player One movie may have missed the mark with Spielberg himself, but it did promote his movie.

3. Genetic Select

This Lexus advertisement got weird…quickly. The idea of using human genetics to match you to the car of your genes is a catchy concept, until there is spit and licking involved in the making of this joke. I thought the Genetic Select DNA Spit Analyzer’s “Take Test Now” button would take me to Lexus’ regular site to build a car, but no, it took me to a countdown to actually lick my screen. Hard pass on this year’s joke.

4. Osmosis Learning Pillow

Chegg, the online textbook rental company, has created the Osmosis Pillow. This (fake) pillow is meant to help you study while you sleep. Remember your notes by simply putting your textbook under your pillow and allowing the memory foam to improve your memory. If this was only real in college…

5. Rent the Runway for Dogs

How can this possibly be an April Fools’ Day joke? This is brilliant! Rent the Runway has “launched” Rent the Runway for Dogs, a way for your furry friend to join in on your special occasions, too. But, with 10,000 signatures, this may turn into a real rental service. And that’s not a joke.

6. Redbox

I have to admit…I fell for this one. It wasn’t until today, April 2nd, that I realized this was an April Fools’ Joke. Redbox sent out an email announcing they would have “walk-up movie theaters.” I know, it sounds too odd to be true — and that’s because it is. Redbox did a great job marketing this by including their regular promotions in the email as well. Nicely done Redbox, nicely done.

7. Six Sense app

Stay safe on the road and on the sidewalk with Honda’s Six Sense app. Honda’s cars’ sensors help drivers avoid collisions, so they’ve developed an app to help people walking to avoid collisions, too. No more worrying about bumping into unwanted objects or walking off the sidewalk with this new (fake) app.

8. Chocolate Whopper

To say I’m disappointed that this isn’t a real menu item would be an understatement. Burger King introduced the chocolate Whopper — a dessert burger with a chocolate cake bun, flame grilled chocolate patty, raspberry syrup, white chocolate rings, candied blood oranges, milk chocolate leaves, and vanilla frosting. Coming from a sweets lover, I would say that sounds pretty good.

While these hoaxes may not be real, they have driven a lot of attention to numerous brands. So, what do you think, do they work? What’s your favorite April Fools’ Day hoax you’ve seen?


 Lauren Manecke, Branded Content & Social Media Strategist

 As the team’s social media strategist, Lauren manages, creates, and publishes content for a variety of clients in order to achieve their marketing goals. When Lauren isn’t scrolling through social media, you can find her at home binge watching documentaries on Netflix.

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