Should You Be Using Paid Advertising on Facebook?

Marketing Strategy

Should you be using paid advertising on Facebook?

First off, let’s start with what paid advertising is. Paid advertising allows you to show your ads to more people in more places, depending on how much money you spend.

In fact, an eMarketer study found that 96% of social media marketers consider Facebook the most effective social media advertising platforms. Why is it that effective? Because there are 2 billion monthly users on Facebook. If that alone doesn't convince you to use Facebook paid advertising, these reasons should:

Targeting

Facebook offers very advanced targeting for your audience. But the nice thing is, you don’t have to be an advertising pro to use Facebook advertising. Facebook walks you through step by step on how you should advertise based on your goals. You are able to target friends of your existing users or people in your CRM list. This is usually a safe option to reach an audience that has connections to who is interacting with you. But an even stronger tool that Facebook has is the Lookalike Audiences. This tool helps you find customers similar to the ones already visiting your site. From there, Facebook will use their data to find users that they believe are a best match to your current users. 

Creativity

Are you looking to advertise with pictures, videos, or Messenger? With Facebook advertising, you can! Facebook has kept up with the trends, which allows marketers to reach people a number of different ways. The opportunity for creating customizable campaigns are endless. And the customization and creativity doesn’t just stop at the look. With Facebook advertising, you are able to have delivery optimization and create campaign objectives. With all of these options, you have the opportunity to create the exact campaign you have in mind.

Ever-changing

Facebook is always changing. In order to keep up with trends and what users want, Facebook adds new features all the time. And while these new features may take a while to get used to, they are great tools to help you reach your target audience. 

Audience

Like we mentioned before, there are 2 billion monthly users on Facebook. Two billion! That’s insane. And although there are many other social platforms, Facebook still remains king. Even if they aren’t your target audience, there are still people scrolling through Facebook every day. Last year, the average time a day spent on Facebook as 35 minutes.

Cost

The nice thing about Facebook advertising is that you get to pick how much money you spend. Of course, the amount of money you spend will determine the amount of people your ad reaches, but you have the flexibility which is nice. Since brands have the ability to define their own budget, Facebook runs on CPC (cost per click) for ads. The overall cost will truly depend on the size of your audience, timing of your ads, the budget you set, and if you choose to advertise daily or on a “lifetime” basis. 

Figuring out what you want to advertise and who you are going to advertise to is your first step. From there, let Facebook do the heavy lifting.

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  2. content marketing
  3. digital media
  4. marketing roi
  5. marketing strategy
  6. mobile marketing
  7. social media marketing

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