Have you ever read a piece of content that made you say, “Wow!”? If so, you’ve read what we like to call “powerful content.” This is content that gets shared, evokes emotion, and serves a purpose. It’s content we want to read. But how do we create it?
Just like with anything else, you must research your topic first. When researching, keep in mind who your customer demographic is and what will interest them. The information you gather needs to contain enough information to intrigue readers and provide them with new insights.
But research is just the first step, so let’s reveal what’s behind powerful content:
- It evokes emotion: People love content they can relate to. Sure, informative pieces are compelling and something we need, but content that your audience can connect to on a personal level will result in higher engagement. Pieces of content that make us laugh, cry, or feel connected is the content we remember and want to share.
- It’s unique: When you’re scrolling through articles, what catches your eye? It’s usually the content that we haven’t seen before or has an appealing title. Developing content that is unique to your audience will set you apart from your competitors. You can make your content one-of-a-kind by adding a piece of information or visual element that will help people remember your brand.
- It’s simple: Sometimes some of the best content is the shortest. With attention spans shortening, people want to get their information quickly. Don’t complicate your message by adding extra content that they don’t need. Find one strong sentence and work around that.
- message by adding extra content that they don’t need. Find one strong sentence and work around that.
Think of your content as a personal story. When writing, don’t worry about if it’s going to go viral, but rather worry about what will make your audience connect with your brand.
Do you need help creating powerful content for your audience? Contact us at Lexicon Content Marketing to discuss your marketing needs.
Lauren Manecke, Branded Content & Social Media Strategist
As the team’s social media strategist, Lauren manages, creates, and publishes content for a variety of clients in order to achieve their marketing goals. When Lauren isn’t scrolling through social media, you can find her at home binge watching documentaries on Netflix.