Tips for Choosing a Commercial Printer

Marketing Strategy

Whether you’re printing display graphics or business cards, it’s important to get the job done right. Lexicon recommends working with a professional printer rather than sending materials to an online service or handling the work in-house.

Here are a few things to consider when selecting a professional printer:

Can they meet your project needs?

Whether you need a fast turnaround or additional services, such as binding or bulk mailing, find out if the company can meet all of your project needs. Choosing one company to handle the project, as opposed to using several different vendors, will help cut down on time, complexity, and cost, since the same company will handle everything from start to finish. You may need to hire printers on a project-by-project basis. The right printer for one project may be the wrong printer for a different task.

How much do they charge?

This is an important factor when selecting a professional printer, especially if you’re on a tight budget. Ideally, you should find a company that will meet with you to discuss your printing budget and suggest ways to get the most bang for your buck, such as selecting a thinner paper, printing a larger quantity, or using less ink.

Will they go the extra mile?

You want to choose a professional who will partner with you throughout the process — and in the future. Good companies will help make sure your project is delivered on time and within your budget, but great companies will help you create materials that print correctly, will educate you on industry standards, and will select the right printing process to ensure flawless work.

If you’re not comfortable choosing a printer, consider outsourcing your work to a content marketing firm. They’ll have a few trusted companies they work with on a regular basis and will be able to coordinate all of your printing needs.

Lexicon is an award-winning firm in Des Moines, Iowa, that specializes in content marketing.

  1. content marketing
  2. production

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