Why You Should Create Downloadable Content

Marketing Strategy

We all want our content to be noticed and shared, right? Right. But continuously posting the same thing week after week without offering your audience anything new can start to get repetitive. This is where downloadable content comes in. Downloadable content provides your audience with information that they may not be able to obtain elsewhere and, to state the obvious, can be downloaded. 

This type of content will help you gain leads. But how?

When you offer downloadable content, you’re also offering a trade of information. You’ll send your customers valuable content in return for their contact details. This can be as simple as having them fill out their email address to having them fill out a form before they hit “submit” to get the content.

So, what kind of content should you create? There are a number of different options, and it really depends on the kind of information you are trying to provide. Follow the infographic below for some of our favorite downloadable content choices: 

While this infographic is fully visible in our blog post, you might choose to offer a taste of the content in exchange for your customers’ contact information before revealing the full body of the content.

Providing content is essential to educating your readers, but most importantly, it’s something that should be useful to your customers. When you provide value for your audience, you’ll most likely get something in return—such as a referral to your brand or the sharing of your content on social media. Plus, you’ll be looked at as a knowledgeable source! And while we’re on the topic, check out our SEO Basics for Small Businesses.


 Lauren Manecke, Branded Content & Social Media Strategist

 As the team’s social media strategist, Lauren manages, creates, and publishes content for a variety of clients in order to achieve their marketing goals. When Lauren isn’t scrolling through social media, you can find her at home binge watching documentaries on Netflix.

  1. audience
  2. content marketing
  3. editorial content
  4. marketing roi
  5. marketing strategy

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