When it comes to taking photographs for your brand, it’s best not to leave the job to an amateur. Professional photographers — who have a trained eye and years of experience — will provide top-quality work that’s often worth far more than their fee.
Lexicon asked its in-house photographer about things a professional would know (and understand) when it comes to taking photographs. Here’s what he had to say:
Proper Lighting Technique
The most important element of professional-quality photographs is understanding which lighting technique will best flatter the person, group of people, or product that’s being photographed. Amateur photographers may capture images on “auto” mode with an in-camera flash turned on, while professionals will know how to adjust the ISO, shutter speed, and f-stop to make the best use of lighting techniques.
What Equipment to Use
Joe might have a standard DSLR camera, but that doesn’t mean he’s the best person for the job. A commercial photographer, in addition to a professional camera, will have lighting equipment, external flashes, a tripod, quality editing software and several lenses to optimally capture different subjects. A professional photographer also will know that it’s important to always bring backup equipment in case of dead batteries or unexpected equipment failure.
Photo Shoot Logistics
There’s a lot of planning that goes into a photo shoot before taking a single photo. A professional will know how to effectively team with food stylists and hair and makeup artists. He or she also will know the importance of obtaining model releases (signed permission from identifiable persons in an image), which are necessary for commercial photos to prevent potential lawsuits.
Lexicon is an award-winning firm in Des Moines, Iowa, that specializes in content marketing.