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Consumers' hectic lives have created a need for short-form content that can be consumed quickly and easily. Lexicon weighs in on why this should be a part of your content marketing strategy and offers tips for creating “snackable” content. Read More
The essence of content marketing is creating content that meets readers' wants and needs. Knowing your audience is key to fulfilling that goal, but pinpointing their pain points can be tricky. Read More
Effective content marketing materials often have similar underlying principles. Sticking to these fundamental building blocks can help ensure your custom content has strong footings for success. Read More
Should you pay to play? Paid advertising allows you to show your Facebook ads to more people in more places, but it comes at a cost. Read More
Have you ever wondered where your audience lies and what kind of content different age groups prefer? Read More
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