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3 Reasons Your Organization Still Needs Traditional Marketing

3 Reasons Your Organization Still Needs Traditional Marketing

Marketing Strategy

Despite the growing popularity of custom content, traditional marketing still has a lot to offer an organization, especially when it's used in conjunction with a strong content marketing strategy. Here are three reasons your organization should keep using traditional marketing techniques. Read More

5 Quick Tips for Writing Successful Headlines

5 Quick Tips for Writing Successful Headlines

Editorial Content

Writing the headline is the most important part of writing an article. A great headline doesn't guarantee a great article, but a well-written article that's attached to an average headline has a lower chance of getting read. Read More

A Guide to Client and Customer Testimonials

A Guide to Client and Customer Testimonials

Editorial Content

Providing customer testimonials is a tried-and-true method to prove the worth of your organization. A simple quote from a loyal customer or client can boost your credibility substantially, ultimately attracting potential clients. Read More

10 Quick Tips for Coming Up with Custom Content

10 Quick Tips for Coming Up with Custom Content

Editorial Content

Research from the Content Marketing Institute and MarketingProfs proves it: One major problem content marketers face is coming up with content. Are you having similar issues? Stop worrying. You'd be surprised how much there is to discuss when you think there's nothing to say. Read More

6 Tips For Conducting Great Interviews

6 Tips For Conducting Great Interviews

Editorial Content

Expert sources can add value to your content. Use these helpful tips from Lexicon for getting sources to lend relevant information that will take your content to the next level. Read More

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