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Food For Thought: Snackable Content

Food For Thought: Snackable Content

Editorial Content

Consumers' hectic lives have created a need for short-form content that can be consumed quickly and easily. Lexicon weighs in on why this should be a part of your content marketing strategy and offers tips for creating “snackable” content. Read More

5 Simple Strategies For Creating Content Readers Want

5 Simple Strategies For Creating Content Readers Want

Editorial Content

The essence of content marketing is creating content that meets readers' wants and needs. Knowing your audience is key to fulfilling that goal, but pinpointing their pain points can be tricky. Read More

Are You Following These 10 Content Marketing Commandments?

Are You Following These 10 Content Marketing Commandments?

Content Marketing

Effective content marketing materials often have similar underlying principles. Sticking to these fundamental building blocks can help ensure your custom content has strong footings for success. Read More

Should You Be Using Paid Advertising on Facebook?

Should You Be Using Paid Advertising on Facebook?

Marketing Strategy

Should you pay to play? Paid advertising allows you to show your Facebook ads to more people in more places, but it comes at a cost. Read More

How Different Age Groups Prefer Content

How Different Age Groups Prefer Content

Marketing Strategy

Have you ever wondered where your audience lies and what kind of content different age groups prefer? Read More

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