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Building Relationships With the Right Influencers

Building Relationships With the Right Influencers

Marketing Strategy

Last month we introduced you to influencer marketing. Today we're taking the conversation a step further by discussing how to choose influencers that align with your brand ... Read More

Do You Need a Content Marketer or a Content Strategist?

Do You Need a Content Marketer or a Content Strategist?

Marketing Strategy

Lexicon has come across several conversations discussing the difference between content marketing and content strategy—two important things that often are confused. Read More

Q&A About Content Calendars

Q&A About Content Calendars

Editorial Content

Research from the Content Marketing Institute and MarketingProfs shows that the most successful B2B and B2C content marketers typically have something in common: They're organized. Read More

3 Reasons Your Organization Still Needs Traditional Marketing

3 Reasons Your Organization Still Needs Traditional Marketing

Marketing Strategy

Despite the growing popularity of custom content, traditional marketing still has a lot to offer an organization, especially when it's used in conjunction with a strong content marketing strategy. Here are three reasons your organization should keep using traditional marketing techniques. Read More

5 Quick Tips for Writing Successful Headlines

5 Quick Tips for Writing Successful Headlines

Editorial Content

Writing the headline is the most important part of writing an article. A great headline doesn't guarantee a great article, but a well-written article that's attached to an average headline has a lower chance of getting read. Read More

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