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11 Tips for Writing More Effective Email Subject Lines

11 Tips for Writing More Effective Email Subject Lines

Editorial Content

Emails are a great way to distribute custom content. The challenge is getting readers to open the message. Even if you've taken time to create useful, engaging content, your efforts go ignored if your audience sends the email straight to trash. Read More

Are TV Streaming Services the New Content Marketing?

Are TV Streaming Services the New Content Marketing?

Content Marketing

Content marketers have a good excuse for binge-watching episodes of House of Cards and Orange is the New Black — it's industry research... Read More

5 Tips for Conducting Online Research

5 Tips for Conducting Online Research

Editorial Content

The foundation of high quality content is solid research. For some content that may require interviewing a source while other pieces might rely on Internet research. Read More

Our Top 5 Content Marketing Resources

Our Top 5 Content Marketing Resources

Content Marketing

If you want to learn more about content marketing, you've come to the right place. Lexicon has rounded up the best... Read More

Should You Be Using Paid Advertising on Facebook?

Should You Be Using Paid Advertising on Facebook?

Marketing Strategy

Should you pay to play? Paid advertising allows you to show your Facebook ads to more people in more places, but it comes at a cost. Read More

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