blog

Blog

Blogging: What to Do (And Not Do)

Blogging: What to Do (And Not Do)

Editorial Content

Guest blogging and date stamps have been hot topics in the blogging world lately. Here's our take on the issues, as well as additional dos and don'ts to follow when writing a company blog. Read More

How to Promote Your Blog

How to Promote Your Blog

Digital Content/Media

Blogging can offer your company many benefits, but you have to gain readership to reap the rewards. Help your blog reach its potential by learning how to promote it. Read More

5 Signs It's Time to Redesign Your Website

5 Signs It's Time to Redesign Your Website

Web Design

Your website is one of your most important marketing tools, since it's often the first place customers go to learn more about your organization. But because technology, design, and search engine standards are constantly evolving, it's important to keep your website up to date ... Read More

When It's OK to Automate Social Media — And When It's Not

When It's OK to Automate Social Media — And When It's Not

Digital Content/Media

A set-it-and-forget-it social media strategy makes it difficult to actively engage your followers — and can hurt even the biggest brands if a seemingly... Read More

11 Tips for Writing More Effective Email Subject Lines

11 Tips for Writing More Effective Email Subject Lines

Editorial Content

Emails are a great way to distribute custom content. The challenge is getting readers to open the message. Even if you've taken time to create useful, engaging content, your efforts go ignored if your audience sends the email straight to trash. Read More

© 2019 Lexicon. All Rights Reserved.
@Section my_script_variables { }