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11 Tips for Writing More Effective Email Subject Lines

11 Tips for Writing More Effective Email Subject Lines

Editorial Content

Emails are a great way to distribute custom content. The challenge is getting readers to open the message. Even if you've taken time to create useful, engaging content, your efforts go ignored if your audience sends the email straight to trash. Read More

Read This Post to Capture More Business Leads (Writing Effective Calls to Action)

Read This Post to Capture More Business Leads (Writing Effective Calls to Action)

Editorial Content

Calls to action (CTA) are small but essential elements of content marketing that encourage audience members to engage with content and take action. They can entice your audience to read another blog post, open an email message, register for an event, or download a white paper. Read More

Food For Thought: Snackable Content

Food For Thought: Snackable Content

Editorial Content

Consumers' hectic lives have created a need for short-form content that can be consumed quickly and easily. Lexicon weighs in on why this should be a part of your content marketing strategy and offers tips for creating “snackable” content. Read More

Content Marketing in the Form of a Thanksgiving Feast

Content Marketing in the Form of a Thanksgiving Feast

Content Marketing

Content marketing and Thanksgiving have a lot more in common than you may think. Read More

5 Simple Strategies For Creating Content Readers Want

5 Simple Strategies For Creating Content Readers Want

Editorial Content

The essence of content marketing is creating content that meets readers' wants and needs. Knowing your audience is key to fulfilling that goal, but pinpointing their pain points can be tricky. Read More

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