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Why Choosing the Right Colors for Your Brand is Important

Why Choosing the Right Colors for Your Brand is Important

Graphic Design

Learn why it's so important to make your brand stand out using the right colors in our latest blog post. Read More

6 Tips For Conducting Great Interviews

6 Tips For Conducting Great Interviews

Editorial Content

Expert sources can add value to your content. Use these helpful tips from Lexicon for getting sources to lend relevant information that will take your content to the next level. Read More

11 Tips for Writing More Effective Email Subject Lines

11 Tips for Writing More Effective Email Subject Lines

Editorial Content

Emails are a great way to distribute custom content. The challenge is getting readers to open the message. Even if you've taken time to create useful, engaging content, your efforts go ignored if your audience sends the email straight to trash. Read More

Read This Post to Capture More Business Leads (Writing Effective Calls to Action)

Read This Post to Capture More Business Leads (Writing Effective Calls to Action)

Editorial Content

Calls to action (CTA) are small but essential elements of content marketing that encourage audience members to engage with content and take action. They can entice your audience to read another blog post, open an email message, register for an event, or download a white paper. Read More

Is Native Advertising the Same as Content Marketing?

Is Native Advertising the Same as Content Marketing?

Marketing Strategy

Native advertising is a topic we're hearing more about in marketing circles, and it appears to be making its way into the mainstream. Native advertising often is compared to content marketing—another blossoming marketing strategy. Read More

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