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Food For Thought: Snackable Content

Food For Thought: Snackable Content

Editorial Content

Consumers' hectic lives have created a need for short-form content that can be consumed quickly and easily. Lexicon weighs in on why this should be a part of your content marketing strategy and offers tips for creating “snackable” content. Read More

3 Things a Professional Photographer Will Know — That You Won't

3 Things a Professional Photographer Will Know — That You Won't

Photography

When it comes to taking photographs for your brand, it's best not to leave the job to an amateur. Professional photographers — who have a trained eye and years of experience — will provide top-quality work that's often worth far more than their fee. Read More

5 Strategies for Maximizing Your Time at Industry Conferences

5 Strategies for Maximizing Your Time at Industry Conferences

Marketing Strategy

Attending an industry conference presents great opportunities to further educate yourself about your field and network with peers in your industry. Whether your company has asked you to attend a conference or you've chosen to participate for your own benefit, it's crucial that you make the most of it. Read More

Content Marketing in the Form of a Thanksgiving Feast

Content Marketing in the Form of a Thanksgiving Feast

Content Marketing

Content marketing and Thanksgiving have a lot more in common than you may think. Read More

5 Simple Strategies For Creating Content Readers Want

5 Simple Strategies For Creating Content Readers Want

Editorial Content

The essence of content marketing is creating content that meets readers' wants and needs. Knowing your audience is key to fulfilling that goal, but pinpointing their pain points can be tricky. Read More

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