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11 Tips for Writing More Effective Email Subject Lines

11 Tips for Writing More Effective Email Subject Lines

Editorial Content

Emails are a great way to distribute custom content. The challenge is getting readers to open the message. Even if you've taken time to create useful, engaging content, your efforts go ignored if your audience sends the email straight to trash. Read More

Read This Post to Capture More Business Leads (Writing Effective Calls to Action)

Read This Post to Capture More Business Leads (Writing Effective Calls to Action)

Editorial Content

Calls to action (CTA) are small but essential elements of content marketing that encourage audience members to engage with content and take action. They can entice your audience to read another blog post, open an email message, register for an event, or download a white paper. Read More

Is Native Advertising the Same as Content Marketing?

Is Native Advertising the Same as Content Marketing?

Marketing Strategy

Native advertising is a topic we're hearing more about in marketing circles, and it appears to be making its way into the mainstream. Native advertising often is compared to content marketing—another blossoming marketing strategy. Read More

Food For Thought: Snackable Content

Food For Thought: Snackable Content

Editorial Content

Consumers' hectic lives have created a need for short-form content that can be consumed quickly and easily. Lexicon weighs in on why this should be a part of your content marketing strategy and offers tips for creating “snackable” content. Read More

3 Things a Professional Photographer Will Know — That You Won't

3 Things a Professional Photographer Will Know — That You Won't

Photography

When it comes to taking photographs for your brand, it's best not to leave the job to an amateur. Professional photographers — who have a trained eye and years of experience — will provide top-quality work that's often worth far more than their fee. Read More

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