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Sixty percent of marketers now use pre-produced video as part of their content marketing strategies, according to the latest trend reports from the Content Marketing Institute. Check out these tips if you're ready to say, "action!" Read More
Word people may hate to admit it, but images are what often grab an audience's attention. Ensure that your marketing materials make a great first—and lasting—impression by hiring a professional photographer Read More
Trade shows, expos, and conferences present opportunities for content marketing. However, research shows that marketers have about six seconds to grab people's attention... Read More
Whether you're printing display graphics or business cards, it's important to get the job done right. Lexicon recommends working with a professional printer... Read More
Effective content marketing materials often have similar underlying principles. Sticking to these fundamental building blocks can help ensure your custom content has strong footings for success. Read More
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