Your website is one of your most important marketing tools, since it’s often the first place customers go to learn more about your organization. But because technology, design, and search engine standards are constantly evolving, it’s important to keep your website up to date. Not sure if you should redesign now or wait another year?
Here are five signs it’s time to consider refreshing your website design:
1. Your website isn’t optimized for mobile viewing.
According to Smart Insights, 25 percent of all Internet users in the United States only access web pages from their mobile device. Therefore, it’s important for your website to be easily viewable on all screen sizes. Look for a web designer who has experience with responsive design when making this upgrade. For more on mobile best practices, click here.
2. You can’t easily make changes to your site content.
If your site content is more than a few years old and you can’t update it without writing code, a redesign is necessary. Upgrading your website to a content management system (CMS) will allow you to make quick text updates without hiring a web developer each time.
3. Your website doesn’t load quickly.
According to KISSmetrics, nearly half of all consumers expect a website to load in less than two seconds. If your site takes longer than three seconds to load, you risk annoying potential customers. The good news: Most web developers can troubleshoot the problem without redesigning the entire site.
4. Your website doesn’t have a blog.
Frequent content updates are a great way to keep prospects informed about your business or industry — and they can seriously improve search rankings. Learn why content marketing is such a valuable asset to any business.
5. Your website no longer meets company objectives.
Your website should always be in sync with measurable company goals. If metrics such as conversion rates and average time on site are underperforming, it’s time to make some updates.
Lexicon is an award-winning firm in Des Moines, Iowa, that specializes in content marketing.