Iowa Department of Human Rights Branding

Iowa Department of Human Rights Branding

Iowa Department of Human Rights

Challenge

The Iowa Department of Human Rights provides vital services to the community, but as it was, those services were hard to find. The department’s divisions lacked unity—each had its own look, which confused constituents and made solving their problems difficult. 

Solution

Lexicon established a unified identity system, including a new logo, with room for every department. The consistent look was translated to brochures and a portable display, clarifying the department’s message to constituents. 

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