ABI Conference Materials

ABI Conference Materials

ABI

Challenge

ABI connects a diverse group of Iowa businesses—nowhere more than at their annual conference. ABI came to Lexicon with the goal of boosting conference attendance and visibility. 

Solution

Lexicon initiated a growth-oriented marketing strategy to raise awareness of the conference, and thus, increase attendees. A professional look, including logo, registration materials, and display designs, heightened the conference’s legitimacy and allure. 

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