ABI connects a diverse group of Iowa businesses—nowhere more than at their annual conference. ABI came to Lexicon with the goal of boosting conference attendance and visibility.
Lexicon initiated a growth-oriented marketing strategy to raise awareness of the conference, and thus, increase attendees. A professional look, including logo, registration materials, and display designs, heightened the conference’s legitimacy and allure.
2014 Conference guide
2014 Thank you
2013 Conference guide
2013 Thank you
2012 Thank you
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