Hy-Vee wanted to strengthen their brand from within. By building employees’ relationship with Hy-Vee, the supermarket chain hoped employees would better convey their brand’s message to customers.
Lexicon created smile, a bi-monthly employee magazine that highlights Hy-Vee’s mission and purpose through relatable, engaging content and contemporary design. The magazine informs employees and fosters their role as Hy-Vee brand ambassadors.
Cover design and photography
Cover illustrations and photography
Feature story and spread design
Layout design with custom illustration and photography
"From the beginning, Lexicon has implicitly understood our objectives and challenges. Its staff consistently provides concise, creative, and timely work that not only meets but exceeds our expectations."
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