Fresh Food. Friendly Neighbors Campaign

Fresh Food. Friendly Neighbors Campaign

United Way of Central Iowa and Eat Greater Des Moines

Challenge

United Way of Central Iowa and Eat Greater Des Moines desired marketing materials to accomplish two goals: Encourage healthy eating in low-access communities, and increase awareness of Des Moines-area farmers markets.

The Solution

Lexicon developed an umbrella campaign titled “Fresh Food. Friendly Neighbors,” which included posters, advertisements, tip-sheets for market vendors, and more. The materials are friendly and inviting, and use a customizable design so each market can add its own information.

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