United Way of Central Iowa and Eat Greater Des Moines
United Way of Central Iowa and Eat Greater Des Moines desired marketing materials to accomplish two goals: Encourage healthy eating in low-access communities, and increase awareness of Des Moines-area farmers markets.
Lexicon developed an umbrella campaign titled “Fresh Food. Friendly Neighbors,” which included posters, advertisements, tip-sheets for market vendors, and more. The materials are friendly and inviting, and use a customizable design so each market can add its own information.
Door hanger design
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