HenningIParic Marketing Materials

HenningIParic Marketing Materials

Henning|Paric

Challenge

Henning|Paric, a general contractor and construction management company, faced a unique challenge in that, while they represent the combined power of two companies, their existence is not the result of a simple merger. Instead, it is a collaboration designed to specialize in certain services. Lexicon was tasked with introducing and branding the company in a way that spoke to its unique position — the intersection of new and historic, local and global, combined skill and unique ability.

Solution

Lexicon capitalized on Henning|Paric’s slogan, “Experience. Excellence.,” and created a suite of materials that represented those messages. We used creative copy to describe the unique combination of two Midwest construction businesses, and how that union provides Henning|Paric customers with an experienced, ingenious partner. Through design, we showcased Henning|Paric’s excellence in industrial and commercial projects.

"Henning|Paric Commercial, LLC and Henning Companies, LLC hired Lexicon Content Marketing as our strategic partner to help us increase our market awareness and to establish our brand in the construction market. Lexicon has been all we expected, and more, as a true partner in our marketing efforts. They have been very responsive, creative, flexible, cost effective, and fun to work with. We would highly recommend using Lexicon for your marketing needs."

Mike Carroll
Vice President of Business Development
Henning|Paric
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