HenningIParic Marketing Materials
Henning|Paric, a general contractor and construction management company, faced a unique challenge in that, while they represent the combined power of two companies, their existence is not the result of a simple merger. Instead, it is a collaboration designed to specialize in certain services. Lexicon was tasked with introducing and branding the company in a way that spoke to its unique position — the intersection of new and historic, local and global, combined skill and unique ability.
Lexicon capitalized on Henning|Paric’s slogan, “Experience. Excellence.,” and created a suite of materials that represented those messages. We used creative copy to describe the unique combination of two Midwest construction businesses, and how that union provides Henning|Paric customers with an experienced, ingenious partner. Through design, we showcased Henning|Paric’s excellence in industrial and commercial projects.