Shawn Johnson Olympic Champion

Shawn Johnson Olympic Champion

Shawn Johnson

Challenge

Shawn Johnson left the 2008 Olympics with a gold medal and a hungry fan base. To build a deeper connection with that audience, Johnson’s agent and brand managers tasked Lexicon with a marketing piece that would personalize the gymnast. 

Solution

Lexicon adopted the mindset of the gold-medal winner to create a scrapbook-style collectible book. Through first-person stories and personal photos, Lexicon brought Johnson to life for fans and ensured her brand’s staying power beyond the Olympics. 

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